Easy Sailor Branding
Crafting a modern and nautical-inspired identity to guide Easy Sailor’s brand journey.
Client
Easy Sailor, Puglia, Italy
Services
Brand Identity, Logo Design
Industries
Branding, Design
Date
January 2025
Challenge
Easy Sailor wanted a bold brand identity that reflects exploration, trust, and modern navigation.
The challenge was to create a design that felt both timeless and adaptable across digital and physical applications.
Another key challenge was ensuring the identity stood out in the competitive branding market while remaining simple, clear, and memorable for their audience.
Solution
We designed a brand identity inspired by nautical elements, focusing on clean lines and bold typography. The logo system was developed to be versatile across merchandise, digital platforms, and print. Brand guidelines were also created to maintain consistency across future communication.
Client's
feedback
Gradatim Concept perfectly captured the essence of our sailing business in Puglia. The logo beautifully combines the Mediterranean spirit with professional nautical design - it works equally well on our boat signage and business cards. They understood our vision of attracting both local sailors and international tourists visiting southern Italy. The design process was smooth and they delivered exactly what we needed to stand out in the competitive sailing charter market. Highly professional team with great attention to detail.
Product Manager
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