Vineserg Branding
Designing a refined brand identity for Vineserg, a store dedicated to selling fine wines and educating people about wine culture online.
Client
Josephine Sergin
Services
Brand Identity, Logo Design
Industries
Retail, Wine, Education
Date
January 2025
Challenge
Vineberg needed a brand identity that reflected sophistication and trust in the wine industry.
The challenge was combining elegance with approachability to appeal to both connoisseurs and learners
The identity also had to translate effectively across digital platforms and physical packaging for a seamless customer experience.
Solution
We designed a logo inspired by wine glass silhouettes and grapevine motifs, paired with a warm and luxurious color palette.
The branding communicates sophistication while also making wine culture accessible to a wider audience.
Client's
feedback
Honestly, I was skeptical about spending money on 'just a logo' but the process was eye-opening. They didn't just design something pretty - they helped us clarify what our company actually stood for. The final logo is simple but memorable, and our customers have started recognizing us at trade shows just from seeing it. Our brand recall is noticeably stronger now.
Josephine Sergin
CEO, Vineserg
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